Part of the business development plan this year is to rebrand the business.  One of the first steps for me was to create a new logo.  The current logo I personally created over a weekend  and didn’t give it a ton of thought.  The new logo has been a work in progress for well over a couple of months.  I also involved the help of a graphic artist Sandy Rafferty Vivian of Evolution Design.  Sandy and I have known each other since the mid 90′s and I helped her with maintaining her computers when she started her own small business well over 10 years ago.  With this project it felt like we had come up with hundreds of iterations on different logo designs.  When I would start narrowing down on an idea I would show some of my friends and colleagues and get a different response from every one of them.  Turns out it is really hard to create a new logo and brand.  Creating this logo was as difficult as naming my two kids because it is something I’m going to have to live with for a while.  In my kids example they have to be happy with the name that we gave them.  Funny thing when you name you kid.  Ever wonder why you have the name you have? The next step in the business development is a secret, however, with any luck will be revealed within the next couple of weeks.